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Copyright 2018-2023 Black Tiger Advertising is a trading name for BBTAA team ltd. Company Number: 11944304, Vat Reg. No: 385 788 623. All Rights Reserved.
Meta Ads Dudley
We set up and manage Facebook and Instagram advertising campaigns for businesses in Dudley and across the West Midlands — reaching customers by who they are, not just what they search for.
why Meta Ads
Google Ads reaches people who are already searching. Meta Ads reaches the right people before they start searching — by location, interests, behaviour and life stage. For businesses that need to build awareness or reach audiences that don't know they need you yet, paid social is the channel.
One campaign structure covers both platforms. We manage placements across Facebook feed, Instagram feed, Stories and Reels from a single account — no separate setups.
Target by postcode, age, interests, income bracket and behaviour. Custom Audiences let you retarget website visitors. Lookalike Audiences find people who match your existing customers.
Meta Lead Generation campaigns let users submit their contact details without leaving the platform — reducing drop-off and lowering the barrier to enquiry for high-intent audiences.
Most website visitors don't enquire on the first visit. Retargeting campaigns keep your business visible to people who've already shown interest — at a lower cost per impression than prospecting.
what you get
Campaign setup is the starting point. The ongoing work — testing audiences, refining creative, adjusting budgets — is what makes paid social deliver consistently over time.
Campaigns, ad sets and ads structured to match your objectives — awareness, traffic, leads or conversions. Business Manager and Pixel set up correctly from the start.
Core audiences built from demographics, location and interest data. Custom Audiences from your website traffic and customer lists. Lookalike Audiences for prospecting at scale.
We plan ad format (static, carousel, video), messaging hierarchy and call to action for each ad set. Creative brief supplied so your designer or ours can produce assets built for the platform.
Separate campaign layer for website visitors, video viewers and lead form openers who didn't convert. Different message, different budget, same account — properly separated from prospecting.
Native Meta Lead Forms configured and connected to your CRM or email — so leads arrive in real time without the customer needing to visit your website.
Reach, impressions, clicks, leads, cost per lead, and what we're testing next. Reported in plain language — what the campaigns delivered and what we're changing.
how it works
We establish what you want the campaign to do — generate leads, drive website traffic, build local awareness. The objective determines everything from campaign type to bidding strategy.
We research your target audience on Meta — location, demographics, interests and existing customer patterns. We build the audience targeting plan before any campaigns are created.
We write the creative brief and ad copy. Assets are produced to platform spec — correct dimensions, file types and text ratios for feed, Stories and Reels. You approve before anything goes live.
Campaigns go live with close monitoring during Meta's learning phase. We avoid making disruptive changes while the algorithm finds its footing — and intervene when performance is clearly off track.
After the learning phase we optimise audience segments, test new creative, and adjust budgets based on what's performing. Monthly report covers results, changes made and next steps.
Meta Ads drive traffic and leads. The services below help you convert that traffic, build search visibility, and maintain a consistent presence across channels.
Tell us about your business and we'll explain what a Meta Ads campaign would look like for your audience in Dudley and the West Midlands — no commitment, no jargon.
straight answers
Our management fees depend on ad spend level and campaign complexity. We work with ad budgets from £300/month upward. Contact us for a free consultation — we'll give you a realistic picture of what Meta Ads can do for your business before you commit to anything.
Google Ads targets people who are actively searching for your service. Meta Ads target people based on who they are — demographics, interests, location and behaviour. Google captures existing demand. Meta can create demand by reaching the right audience before they start searching.
Yes — particularly for services where the customer needs time to decide. Home improvements, professional services, events, fitness, beauty and hospitality all perform well on paid social. Lead Generation campaigns are especially effective for local service businesses.
It means planning what format, message and visual approach each ad uses — static image, carousel, short video — and which audience sees which version. We write the brief and ad copy before production so every asset is built for its placement and objective.
Meta's algorithm has a learning phase of roughly 7 days per ad set. After the learning phase, performance stabilises and we can start optimising properly. For most campaigns, the first 2 to 4 weeks are a testing phase — month 2 onwards is where consistent performance develops.
We work on a rolling monthly basis. We ask for a minimum of 3 months to allow campaigns to exit the learning phase and generate enough data for meaningful optimisation. After that, it's month to month. You keep ownership of your Meta Business account throughout.
Copyright 2018-2023 Black Tiger Advertising is a trading name for BBTAA team ltd. Company Number: 11944304, Vat Reg. No: 385 788 623. All Rights Reserved.