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Copyright 2018-2023 Black Tiger Advertising is a trading name for BBTAA team ltd. Company Number: 11944304, Vat Reg. No: 385 788 623. All Rights Reserved.
Google Ads Dudley
We set up and manage Google Ads campaigns for businesses in Dudley and across the West Midlands — targeting customers who are actively searching for your services right now.
About this service
Provider: Black Tiger Advertising (trading name of BBTAA Team Ltd, Company No. 11944304). Service type: Google Ads (PPC) management. Location: Dudley, West Midlands, UK.
What we deliver: Campaign setup and ongoing management for Google Search and Display Ads, keyword research, ad copy, bid strategy, conversion tracking, and monthly performance reporting.
Who this is for: Businesses in Dudley and across the UK looking to generate leads and sales through paid search advertising.
Next step: Contact us or see our case studies.
Comparing paid channels? See our guide to Google Ads vs Meta Ads for Dudley businesses.
why it works
SEO builds long-term visibility. Google Ads puts you in front of customers the same day your campaign goes live. For service businesses where demand already exists, paid search captures it directly.
People who click Google Ads are actively searching for what you offer. The intent is higher than most other ad formats — they typed the search themselves.
Every click, call and form submission is trackable. You know exactly what your ad spend is generating — not just impressions, but actual enquiries.
Set the daily budget, pause when you're booked up, increase when you need more work. No minimum spend commitment from Google — you stay in control.
Target by postcode, radius or specific towns across the West Midlands — Dudley, Wolverhampton, Birmingham, Sandwell, Walsall. Your ads only show where your customers are.
what you get
Campaign setup is only part of it. Ongoing management — adjusting bids, cutting wasted keywords, testing ad copy — is what turns spend into enquiries.
We build keyword lists targeting the searches your customers actually use — with the right match types to avoid irrelevant clicks and wasted spend.
Multiple ad variations tested for each ad group. We write copy that speaks to the customer's intent and includes your location to improve click-through rate and Quality Score.
Phone calls, form submissions, WhatsApp clicks — all tracked. Without conversion tracking you're optimising blind. We set it up from day one so data flows from the first click.
We review search terms regularly and block searches that waste budget — job seekers, wrong locations, unrelated services. This is where most unmanaged accounts lose the most spend.
Manual or smart bidding depending on your data volume. We set budgets by campaign and adjust based on performance — actively managed, not set and forgotten.
A clear monthly summary: clicks, impressions, conversions, cost per lead, and what we're doing next. No jargon — just what your campaign delivered and what we're improving.
how it works
If you have an existing account, we audit it. If you're starting fresh, we look at competitors, search volume and what realistic results look like for your budget and area.
We agree budget, service targets, location radius and campaign structure. You sign off on the plan before we touch your account.
Campaigns, ad groups, ad copy, extensions, conversion tracking and negative keyword lists — all set up properly before the first ad goes live.
Weekly search term reviews, bid adjustments, ad testing, negative keyword additions and Quality Score monitoring. Campaigns need active work, not just watching.
Monthly reports with plain-English summaries. After the first 3 months we review performance together — adjust targets, expand to new services or locations, or scale based on what's working.
proven delivery
We manage Google Ads and Google Ad Grants campaigns for real clients. Here's what that looks like in practice.
Mobile Auto Locksmith — Surrey & Berkshire
Google Ads campaign structure built alongside a full local SEO foundation — campaign settings, ad groups by service and location, ad copy, and conversion tracking configured and ready for activation.
Religious Community — Nottingham
Full Google Ad Grants campaign setup and ongoing management — activating and optimising the organisation's $10,000 per month Google Ad Grant to drive visibility for community events and outreach across Nottingham.
Google Ads generates leads immediately. The services below build on that foundation or help you convert the traffic you're already paying for.
We'll review your current account (or your competitors') for free — no commitment, no sales pressure. Just a straight answer on whether Google Ads will work for your business in Dudley.
straight answers
Our management fees depend on your ad spend level and campaign complexity. We work with budgets from £300/month upward. Contact us for a free account review and a quote specific to your business — we'll tell you honestly whether Google Ads makes sense before you commit to anything.
Well-structured campaigns can generate enquiries from day one. The first 4 to 6 weeks are a learning phase where we test ad copy, keywords and bids. By month 2 the data is solid enough to optimise properly and reduce wasted spend.
We focus on service-based local businesses — tradespeople, professional services, automotive, healthcare and similar. We'll tell you at the free review stage if Google Ads isn't the right fit for your situation.
Google Ads is standard paid advertising — you set a budget and pay per click. Google Ad Grants provides up to $10,000/month in free Google Ads credit for registered charities and non-profits. We manage both.
We work on a rolling monthly basis. We ask for a minimum of 3 months so the campaign has time to optimise properly — then it's month to month. You keep ownership of your account at all times.
Yes. We audit what's there — wasted spend, keyword match types, conversion tracking gaps, Quality Score issues — and tell you what needs fixing before we take over management. You keep ownership at all times.
Copyright 2018-2023 Black Tiger Advertising is a trading name for BBTAA team ltd. Company Number: 11944304, Vat Reg. No: 385 788 623. All Rights Reserved.